Are you an Expert in Your Field?

Positioning yourself in your field as an expert is a critical marketing component. If you’re not viewed as an expert, then why should your client hire YOU? If you do view yourself as an expert in your field, do your marketing materials reflect that? Or, do you still appear to be running your operation from the kitchen table?

Perception is such an important part of this equation.

So, how does one become an expert? Experts write books and articles, give lectures, and use the media to get recognized. Publishing a book has quickly become one of the best ways of making yourself visible in a time when you can be easily hidden by the absolute avalanche of available information. And, it's no secret that experts get paid more.

Find out how YOU can get the recognition you deserve for all your knowledge and skills this Saturday, July 18, 2009 at In The Flow Marketing where author and professional editor, Laura Orsini, presents: “Want to Charge More? Write That Book!”

Get your questions answered!

- Why a book gives you instant credibility
- Why experts can always charge more
- How to identify the audience for your book
- How to define the message for your audience
- How to repurpose your existing writing
- The pros and cons of using public domain material
- How to claim YOUR expert status

See you Saturday at New Vision Center in Scottsdale – 9:45 am (with speed networking)! For more information, visit the calendar page at: www.CreativeWritingAndDesign.com.