Preparing for the Upcoming Year

I realize that this is the time of year when most are focused on the holidays, families, friends, and gatherings.  However, as a business owner it is important to not lose site of your business during the end of the calendar year.

One of the things I recommend for clients is to review the past business year in terms of their overall marketing and reflect on the big picture: 

• Where did you market your business and how was the return?  Was it in print advertising? 
• Did you utilize online resources such as directories and social media?  
• Did you give the source of each marketing tool at least six months minimum to prove its worthiness for next year's marketing plan? 
• How many free methods of advertising did you try?  Did those methods have a higher or lower payoff?
• Did you really stay in front of your clients with newsletters, social media opportunities, letters, emails, postcards and phone calls?  Sometimes staying in touch is all that is needed to create repeat business AND referrals.
• Did you advertise on your automobile?  Magnet signs are relatively inexpensive and can be seen by thousands of people where you drive and shop, particularly if your business is locationally driven.

What new marketing tools do you want to deliver in 2011?  Perhaps I can assist you.

Vicki Christensen
Creative Writing & Design
480-705-0095 | CreativeWriter@cox.net